At Core Matters, we’re fanatical about creating a game changing hiring process for your business.

Because when you have the right people, it helps every part of your business succeed.

You deserve to have a team that you trust

If you are like the hundreds of service businesses we work with, we know you didn’t get into this business to deal with “people problems”. For so many small businesses, the idea of hiring is an afterthought. It’s a pain and it often leads to disappointment.

This is why our mission at Core Matters is to help business leaders like you challenge the status quo and think outside the box to approach the age old problem of hiring from a new angle.

When you have a better way to hire, it ensures your businesses success and lets you
focus on the things that matter most to you. You know, the things that made you jump
into business in the first place.

“Our goal is to make it simple to find the right people you need to grow your business, so you can free up your time to spend on what matters most to you.”

-Ryan Englin, Core Matters Founder

Over 20 years of leadership, training, and process
design has gone into the Core Fit Hiring System
– and now we’re sharing it with you.

The Core Fit Hiring System isn’t some HR theory cooked up in a boardroom or classroom.
It has been built, tested, and refined on the frontline of America’s service industries.

The journey behind the Core Fit Hiring System started over 40 years ago in one of the millions of blue collar American households. All these years later, we help hundreds of business owners change the lives of thousands of families by changing the way teams are built.

When your employees are engaged, they’re more productive.
And productive employees lead to greater profitability.

Your people impact your profits as much as any other part of your business. When you’re able to hire the right people who fit your culture, this translates into your business reaching its full potential and greater profits.

A more profitable business provides you with the freedom to do what’s most important
to you. Whether that’s free up your time to spend with your kids, family, hobbies or anything else you’d rather be doing.

We’ll help you hire the right people for a successful future.
But first, here’s a bit about our company and founder’s past…

1982
PRINCIPLES

Learning to fish with my dad

Little did I know that my dad was preparing me for a life of hiring great people. When my dad taught me to fish, it was the little things that stuck with me all these years. Lessons like… You first have to know what fish you want to catch, because then other decisions become easier. It took patience and determination. Sometimes we’d have to throw them back and not waste our time on those that weren’t keepers.

As I’d find out later in life, these very same principles apply to hiring.

1985
LIFE-LONG OBSESSION

Getting my first computer and falling in love with the digital world

I still remember it. My first computer was a 60-pound monitor with green text on a black screen. It was my introduction to the digital world and I was instantly hooked. This led me to a life-long obsession with all things digital. It’s a good thing, too, because 90%+ of job seekers start
and end their job search online today.

1987
GROWING UP

Spending weekends at the plant with my dad

Growing up with an entrepreneur father, l learned the challenges of hiring and retention early on. My dad would work crazy hours, nights and weekends, just to keep his plant running. Often, the whole family would pitch in to help in the shop, on the floor, or in the warehouse. It wasn’t long before I could drive a forklift and keep his warehouse in great shape. Looking back, I now realize that a lack of good people is what kept my dad at the plant, instead of home with our family.

1991
CORPORATE ROUTE

An early desire to help business owners

In high school, I told my guidance counselor that I didn’t know what I wanted to be when I grew up. I just knew that I wanted control of my time and to help others do the same. If I had that, I’d be happy, I told her. I knew the family business wasn’t for me. So I turned my back on entrepreneurship and decided I wanted to go the corporate route. It wasn’t until much later that I realized freedom and control aren’t words that are synonymous with a corporate career.

1993
BETTER LIFE

Watching my dad commute 160 miles a day to provide a better life for our family

My dad was obsessed with providing a better life for his family, so he moved us out of the city. The lifestyle was great. I even met my future wife at high school. But living outside the city meant my dad had to grind even more hours away, commuting almost 80 miles ONE WAY to work each and every day. This meant my dad could spend more time at home with our family on weekends because the plant was too far away. But it still meant driving 800 miles per week just to achieve this small luxury.

2007
IGNITED MY PASSION

Getting my first real taste of process design and development

After high school I went to college and got a degree in HR management with an emphasis in training and benefits. After graduating, I made my way into Corporate America. This experience taught me a lot. It especially taught me that I’m not a corporate guy.

It also ignited my passion for process development. I saw how large organizations were able to get so much done with such little involvement from leadership. It was here that I developed the foundation for the Core Fit Screen. I had no choice after experiencing the flawed interviewing practices of major companies.

2011
DIGITAL MARKETING AGENCY

Leaving corporate America to start my own marketing company

It only took me 10 years to leave the corporate world after realizing entrepreneurship was where I belonged. Instead of following in my dad’s footsteps, I followed my passion for all things digital and launched a digital marketing agency.

I didn’t abandon my blue collar roots entirely though. My agency specialized in bringing processes and systems to home service contractors all over America, helping them secure new customers and keep them. This understanding of human behavior and the retention process would later become key pillars of the Core Fit Hiring System.

2013
THE ORIGINS

Outsourcing CMO services and quickly learning that culture is everything

Watching our clients struggle with managing multiple vendors, wowing their clients and being clear on how to deliver a remarkable experience, I started consulting as a Chief Marketing Officer. As a CMO, I came to see the power of a defined culture – and the importance of holding people accountable to it.

It became clear that great services alone weren’t what drew customers to our clients. It was the great people, following effective processes, aligned to a singular vision that gave our clients a competitive edge. The origins of Core Matters had begun.

2015
SELF-PRESERVATION

Helping small businesses find skilled service technicians

This was a turning point. With an influx of customers from our marketing efforts, our clients no longer needed our services. They had more customers than they could handle. They simply didn’t have the people to service them.

In an act of self-preservation, I offered to help an HVAC contractor find a few technicians. Three weeks after we launched our process, they filled every empty truck and even had to order a couple more. It was clear we’d struck on something big…

2017
AMAZING PLACE

Combining marketing with recruiting to transform the hiring process

One of our CMO clients was struggling to hire outside salespeople. After reviewing their recruiting process, it was clear their job ad looked just like everyone else’s, and their interview process did nothing to make them stand out.

Without permission I rewrote their job ad and put together a new interview guide. Within an hour, the head of sales forwarded an email to the CEO saying, “I want to apply for this job, this sounds like an amazing place to work.” They had always been an amazing place to work. They just didn’t know how to communicate it. A situation I discovered was true for so many service businesses…

2018
SELF-PRESERVATION

Full rebrand to Core Matters to focus on helping companies hire better people faster

After helping numerous clients hire more people with our hiring process, it was time to pivot. I called it quits on the digital marketing agency to focus on implementing our process for companies all over the country.

I changed the company name, got clear on who we serve, and set out to build a company that I could scale. The mission was powerfully simple: improve the lives of 500,000 families by empowering businesses to create better work environments by implementing the Core Fit Hiring System within the next 10 years.

2019
EMPOWERMENT

Developing the Core Fit Hiring System

At this stage, I was very hands on with the implementation of our hiring system. But I knew that real empowerment for clients required a system that they could manage on their own. It had to be simple to implement and run for any small business. After countless iterations, The Core Fit Hiring System took shape. But it wasn’t until I met my mentor that the direction of the business would change forever.

2020
BLUE COLLAR CULTURE

Launching the Blue Collar Culture podcast to bring pride back to the trades

To give back to all those blue collar entrepreneurs out there, Jeremy Macliver and I started the Blue Collar Culture podcast. Our goal is to bring in experts who can provide actionable insights for listeners to implement right away in their business.

While we have a strong emphasis on hiring, we also discuss finances, marketing and sales. Basically anything that will help small business operators hit their business goals, so they can get what they’ve always wanted from the business.

2020
THE PROGRAM

The Core Fit Hiring System coaching and training program launches

After years of consulting, I wanted a way to reach and support more businesses. I knew not everyone could afford a six-figure consulting agreement. So, I packaged up all my best processes, systems and tools to create a done-with-you coaching and training program targeted to small business owners.

This program is designed to give small businesses the same hiring capabilities as the big guys – without the cost. It’s a program that today supports blue collar American business across the country, many just like my dad’s all those years ago…

After 20+ Years…
100s of businesses helped…
And 1000s of great workers hired…
We’ve revolutionized the way America’s service businesses hire.
Now it’s your turn…

Ready to Start Hiring
Better People Faster?

Our proven process will transform the way you attract, hire and retain the best people for your team. Get started today by registering for our free hiring masterclass.