The way to find, recruit, and retain top talent has changed.
Over the last decade, business has become “inbound.” Companies that nurture customers draw them in – even before they buy. Future employees are no different and with an effective recruitment marketing strategy you can draw them in.
Customers do business with companies they care about. Those same emotional triggers will drive top talent to your team.
Today, a full 2/3 of the workforce in the United States is not engaged at work. This means 2 out of 3 people would leave their job for the right opportunity.
While 10% of the workforce is actively seeking a new place to work, the top talent isn’t quite ready to make a move.
Your next best hire will come from the passive job seeker, the person currently employed who just “wants to see what is out there.”
To effectively find, recruit, and retain the right people to your business, you have to offer more than money, and you must nurture them in the same way you nurture your customers.
It’s time to start focusing on the employee experience and develop a recruitment marketing strategy.
Find The Right People
Motivate today’s employees with more than benefits and good pay.
Employees are focusing their efforts on what they can learn, how they can grow, and what greater purpose their job has.
It’s not easy for a business to stand out in today’s crowded job market.
- develop a brand that helps you stand out from other employers
- create a process to nurture potential applicants
- position your company as the place to work
And you must market your employment opportunities to the right people, at the right time, and in the right way.
Recruit the Right People
Today’s discerning customers won’t do business with someone they don’t know.
They go online to read reviews, ask their social networks, and review your website and social profiles.
Your future employees are today’s discerning customers. Before they apply for an open position, they need to decide if they would even buy from your company.
To recruit the right people, you must understand what attracts them to an employer in the first place.
With behavioral assessments and a proven marketing process, we understand what attracts the right employees, and we’ll create a brand presence you will be proud to have.
Retain the Right People
It’s all for nothing if you can’t keep them.
While the data varies by industry and age, the average job seeker switches employers every 3.2 years.
When you add this to the cost of a lost – or worse, bad – hire the financial impact on your business is staggering.
By developing the right employee experience, you will retain your best employees and make sure finding the right people is never a struggle again.
At Core Matters, our entire focus is on helping you find, recruit, and retain the right people. And while recruiting is our focus, we’re still marketers at heart. This means we think outside the box and position your company as the place to work for the people we target.
If you’re tired of turning away customers because you don’t have enough of the right people on your team, or you’re simply frustrated by the lack of quality talent in your industry, you owe it to yourself and your team to speak with us.
We promise to make it worth your time.