The way to find, recruit, and retain top talent is changing!
Over the last decade, business has become “inbound.” Companies that nurture customers draw them in – even before they buy. Future employees are no different and with an effective recruitment marketing strategy you can attract them, too.
Customers do business with companies they care about. Those same emotional triggers will drive top talent to your team.
Today, two out of three people in the United States workforce are not engaged at work. This means two out of three people would leave their job for the right opportunity.
While ten percent of the workforce is actively seeking a new place to work, the top talent isn’t quite ready to make a move. These are the passive job seekers. They’re happy enough where they are, but they would consider leaving for the right opportunity. Your next best hire will come from this group of people waiting to see what’s out there.
To effectively find, recruit, and retain the right people to your business, you have to offer more than money and you must nurture them in the same way you take care of your customers. Recruitment Marketing is a process designed to fill every open position with the right people at the right time.
It’s time to start focusing on the employee experience and develop a recruitment marketing strategy.
Find the Right People
Motivate today’s employees with more than benefits and good pay.
Employees are focusing their attention on what they can learn, how they can grow, and what greater purpose their job offers.
It’s not easy for a business to stand out in today’s crowded job market. You must:
- Develop a brand that helps you stand out from other employers.
- Position your company as the place to work.
- Create a process to nurture potential applicants.
And you must market your employment opportunities to the right people, at the right time, and in the right way.
Recruit the Right People
Today’s discerning customers won’t do business with someone they don’t know.
They go online to read reviews, ask their social networks, and review websites and social profiles.
Your future employees are today’s discerning customers. Before they apply for an open position, they will decide whether or not they buy into your company.
To recruit the right people, you must understand what attracts them to an employer in the first place. With behavioral assessments and a proven marketing process, we understand what attracts the right employees, and we’ll create a brand presence you will be proud to display.
Retain the Right People
It’s all for nothing if you can’t keep them.
While the data varies by industry and age, the average job seeker switches employers every 3.2 years.
When you add this to the cost of a lost – or worse, bad – hire the financial impact on your business is staggering.
By developing the right employee experience, you will retain your best employees and make sure finding the right people is never a struggle again.
At Core Matters, our focus is on helping you find, recruit, and retain the right people. While recruiting is our focus, we’re still marketers at heart. This means we think outside the box and position your company as the place to work for the people we target.
If you’re tired of turning away customers because you don’t have enough of the right people on your team, or you’re simply frustrated by the lack of quality talent in your industry, you owe it to yourself and your team to speak with us.
We promise to make it worth your time.