The question we get asked a lot is: Why aren’t I finding good employees?

Often followed by: “I can’t find anyone!” or “There’s just no one good out there!”

And while it might feel that way, it’s not true. You’re not looking in the right places. You need to start thinking about attracting people to your business.

“We don’t have a labor shortage problem. We have a we treat our employees like crap problem.” – Ryan Englin

Somewhere along the line, leadership thought, “You know what… these people are a cog in our machine and if the machine breaks down, we replace the cog.”

People aren’t putting up with that anymore. Hiring managers need to stop thinking about “where do I find people” or “how do I find people” and start thinking, “how do I attract people? How do I get people to say, I need to work there?”

Recruiting is a Marketing Activity

Recruiting isn’t an HR activity, it’s a marketing activity.

The sooner you make this shift and take away recruiting from HR and give it to your marketing department, the sooner you’re going to start attracting the kind of people you’ve been looking for.

Focus on Retention

If there was an emphasis and a focus on how to keep the people you have, you wouldn’t need to hire as frequently.

Focus on retention. And when you focus on retention and your employees are happier, they’re more engaged.

So, they’ll be more productive. They’ll be more profitable. And your business will be more attractive to their friends and their family. All of the sudden, finding good employees won’t cross your mind.